Who This Day Is For

This experience is designed for:

Founders, consultants, creatives and experts

Business owners who know they’re good at what they do, but struggle to talk about it

People who want press coverage but feel unsure how to start or what to say

Anyone tired of feeling overlooked, invisible or “not quite ready yet”

You don’t need a huge following.
You don’t need a PR agency on retainer.
You do need the right story, told the right way, at the right time.

What Makes This Day Different

You won’t just learn about the media.
You’ll create something tangible with expert support.

A Special Session with National & International Journalist.

One of the most powerful parts of the day will be a dedicated session with a journalist and communications specialist to help you understand why some pitches get picked up and others don’t

They will also host a live Q&A session, giving you the opportunity to ask questions directly from a journalist’s perspective, no guessing, no assumptions.

Hands-On Story Creation (Not Just Inspiration)

This isn’t a “take notes and figure it out later” kind of day.

Together, we will:

Identify your strongest angles

Shape your expertise into a media-ready story

Ensure it aligns with what journalists are looking for now

Refine your language so you stop downplaying your experience

You will leave with at least one fully formed story, ready to pitch immediately.

Media Contacts Included

To remove friction and procrastination, you’ll also be given:

Five relevant media contacts aligned to your story

No endless Googling.
No outdated lists.
No guessing who to email.

You’ll know exactly where to send your pitch and how.

The Be Seen Method (Your Framework for the Day)

Everything we do is guided by my Be Seen Method, a framework I’ve developed and refined over 25+ years in PR.

We’ll work through:

Begin – What you want to be known for

Evaluate – Where your story needs to be

Story – Creating connection, relevance and impact when identifying the story

Expectation – Knowing what you want visibility to lead to

Execute – Pitching with confidence and intention

Never Give Up – Following up, refining and building momentum

This is the same method I teach inside my courses, VIP days and the Global Visibility Club, adapted for a focused, in-person experience.

Why Learn From Me?

I’m Sarah Stephens, award-winning PR expert, visibility strategist and founder of the Be Seen Method.

For over 25 years, I’ve worked in PR and media securing coverage for:

International airlines

Luxury travel and hospitality brands

Major events, destinations and organisations

Today, I combine that experience with coaching and mentoring, helping business owners learn how to be seen for themselves, confidently, credibly and consistently.

My belief is simple:

When the right people see you, opportunities follow.

What’s Included on the Day

✔ Full-day in-person experience in Manchester
✔ Expert-led sessions with Sarah Stephens
✔ Guest journalist session + live Q&A
✔ Food, drinks and snacks included
✔ A supportive, intimate group environment

Optional Extras (need to be booked separately)

Stay on for dinner

Overnight accommodation

Professional press photography for PR, website and social media

Event Details

📍 Manchester city centre
📅 24th June
⏰ 10am-4pm
🎟 Limited places available

Future dates are also now available to book (book all 4 now for a cheeky discount price less than early bird!) -

16th September - Pitch craft

9th December - Pitch to win

18th March 2027 - Spring into the Media

Ready to Spring Into the Media?

If you’ve been waiting for the right moment to put yourself forward, this is it.

This spring, stop hiding your expertise.
Let’s shape your story.
And get it out into the world.

Book your place below

Early bird price is just £97 until 30th April.

FULL STANDARD TICKET PRICE £177 PER PERSON

(Global Visibility Club MEMBERS EARLY BIRD PRICE IS £77 rising to £97 after 30th April)